You'll know it's Apollo, even Without the Tag.

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Cool flowers for seriously good events

Florals that dress up your day — your table, your aisle and your after party...

Note from founder: Amber Williams

"Apollo was never part of the plan-it just clicked."

Stepping out of the corporate world was a huge risk, but Apollo was worth every bit of it. What started as a leap of faith quickly became my purpose.

Today, Apollo is a modern floral studio built on personal connection and bespoke artistry. While we adapt to every vision, I’m most proud of our signature "Apollo touch" distinct, effortless style you’ll recognise even without the label. Our work spans statement weddings at The Ned, Soho House, and Marylebone Greenhouses, to freelance styling Wimbledon suites for Range Rover, Amex, and Evian.

Taking the leap wasn't easy, but doing what you love changes everything. Welcome to Apollo—and to my journey.

Cool florals. Iconic settings. Easy elegance.

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